Post by account_disabled on Dec 29, 2023 20:40:42 GMT -7
OTim Ellis came to the NFL as CMO in 2018 with ambitious plans through a strategy he called “helmets off.” This approach marked a revolutionary change in elite athletics, although it did not stagnate there. He came to adopt a new context between athletes and followers, to perceive the kings of sport as what they are: human beings. To bring them closer to their fans. Growth and transformation also remained among his plans, although to achieve this he had to add something more than the sport itself. In one of his statements, as reported by Adweek , he commented: " I carefully sought the balance between entertainment and corporate responsibility ." "For me, it wasn't just about being a good citizen, but about how the NFL can be a unifying force and, culturally, a guiding light."
Ellis' first Super Bowl ad was made two years ago with agency 72andSunny . At that time, a joyful, expansive and very entertaining game was shown in which the legends of the sport appeared alongside their current Phone Number List and future stars. All of this coincides with the league's centenary. Last year at this time we still did not know the catastrophic effects that the pandemic and the rest of the events that took place during the past months would bring. Ellis's approach in the 2020 ad sought to unite generations while he winked at the future. Their Super Bowl ad last year starred YouTube star Bunchi Smith. This time, for 2021, the league's announcement before the Super Bowl is based on the message of unity.
It will be broadcast just before kickoff. They have already provided some clues about the theme and the protagonist: the legendary coach Vince Lombardi . The idea for this format change came from the league's “ It Takes All of Us ” season campaign . It is a powerful spot that began the season with LaDainian Tomlinson's emotional speech at his induction into the Hall of Fame in 2017, when he became a rallying cry and a foundation. Zach Hilder, creative director of the 72andSunny group, who played a major role in last year's NFL ad, defined the spot this way: " It's much more than a slogan ." Furthermore, the creative director added: «He was a star. It takes all of us to end racism, overcome Covid-19 or whatever we faced in 2020 . "As the world moved on, this line felt relevant and neede.
Ellis' first Super Bowl ad was made two years ago with agency 72andSunny . At that time, a joyful, expansive and very entertaining game was shown in which the legends of the sport appeared alongside their current Phone Number List and future stars. All of this coincides with the league's centenary. Last year at this time we still did not know the catastrophic effects that the pandemic and the rest of the events that took place during the past months would bring. Ellis's approach in the 2020 ad sought to unite generations while he winked at the future. Their Super Bowl ad last year starred YouTube star Bunchi Smith. This time, for 2021, the league's announcement before the Super Bowl is based on the message of unity.
It will be broadcast just before kickoff. They have already provided some clues about the theme and the protagonist: the legendary coach Vince Lombardi . The idea for this format change came from the league's “ It Takes All of Us ” season campaign . It is a powerful spot that began the season with LaDainian Tomlinson's emotional speech at his induction into the Hall of Fame in 2017, when he became a rallying cry and a foundation. Zach Hilder, creative director of the 72andSunny group, who played a major role in last year's NFL ad, defined the spot this way: " It's much more than a slogan ." Furthermore, the creative director added: «He was a star. It takes all of us to end racism, overcome Covid-19 or whatever we faced in 2020 . "As the world moved on, this line felt relevant and neede.